A letter from AFEA:

Dear valued AFEA members,

As the voice of festivals of events in Arkansas, it is our duty to share information pertaining to the festival and event industry and resources available to them during this time of distress that the industry is experiencing. While the situation is fluid and ever changing, we are doing our best to stay on top of resources that are available and advocate for the industry in terms of assistance in recovery.

We want to reiterate that our hearts are going out all of our members and nonmembers alike who are being affected by this situation. We also want to encourage everyone that our industry WILL recover from this. The citizens of Arkansas and the rest of our country will be more than ready to leave their homes, get out, and enjoy the outstanding events that you all work so hard to organize once this is under control and recovery begins.

We encourage organizers to keep us updated on cancellations and rescheduled dates so that we can keep an updated list on our website and social media to assist not only the public in staying up to date, but also fellow organizers as they are selecting dates for their events in the future. 

We have seen many vendors and musicians getting creative and banding together to help each other out and we want to encourage you all to continue that. Our vendors are being hit very hard as well and we want to be here to support them throughout. Let us know how we can promote vendor services or assist in any way possible in the coming weeks. 

Lastly, please continue to communicate with each other and your audiences! Share POSITIVE information surrounding your events and businesses through social media and email. This will carry your image further on the other side of this than anything negative that you convey.

We will continue to provide industry updates as they become available and thank you all for allowing us to serve you. Please see the information below including links to forms to fill out that will assist us in collecting information that could potentially lead to evidence for assistance in the industry.

Thank you, AFEA

Resource Links:

Link to all current emergency assistance that is available: https://www.arkansasedc.com/covid19

Coronavirus Aid, Relief, and Economic Security Act (CARES Act) information for Non-Profits: https://nonprofitquarterly.org/how-nonprofits-can-utilize-the-new-federal-laws-dealing-with-covid-19/

Please download and fill out the Economic Injury Worksheet below and email it to businesscovid19@adem.arkansas.gov

Link to insurance recommendations from Kaliff Insurance (via IFEA): f

Sponsorship Perspectives from The Sponsor Doc (via IFEA):

Resources For Event Organizers (via Eventbrite): https://www.eventbrite.com/l/coronavirus-resources-event-organizers/

Weekly Live Webinars From International Festivals & Events Association (IFEA): https://www.ifea.com/p/education/webinarseries/ifea-coronavirus-covid-19-forum-webinars?fbclid=IwAR1wsWEkTNRlQPB7XagiEXipjN7Wuehl1x3_j6rTELpKikK9ZcIhm5mIlI8

Google for Business resources: https://myemail.constantcontact.com/Critical-updates-from-Grow-with-Google.html?soid=1120011347503&aid=NCm4NkELZRI

Festival & Event Economic Injury Form:

https://docs.google.com/forms/d/e/1FAIpQLSfvIucx9rpBMAw_4UPqPM6oXDjcmjpmoEu2JSAH7SCX-cN38g/viewform?usp=sf_link

Event Vendor Economic Injury Form:

https://docs.google.com/forms/d/e/1FAIpQLSdrt5fvhChZysOkGyu6u9pMhWBP3nkiso13iHbRgFCt5LV5EQ/viewform?usp=sf_link

**Please remember that the above links are to COLLECT INFORMATION ONLY for the purposes of assessing industry damage and are not for applying for funds.

Tips From AFEA Board of Directors:

For events:

  1. Look seriously at postponement vs. cancellation – what does that look like for you, could it be done, what are obstacles, pluses, minuses.
  2. Talk to larger vendors (maybe the ones that make more at your festival/or you make more from) and see what dates they have open for possible rescheduling.
  3. Talk to suppliers and vendors about specific deadlines for cancellation without a penalty.  Can those be pushed back some? What are drop dead dates for needing to know/pay for tents, a/v, etc. ?
  4. Do a larger survey of partners with possible dates – get feedback or suggestions.  You never know when there may be a good idea.
  5. Communicate with vendors you have – they are just as worried as you. Let them know you are looking and that you will let them know something as soon as you can
  6. What are creative ways to implement festival?  If you postpone, the festival may look different – what does that look like and what are changes that you could make to scale back. 
  7. What are ways to still recognize sponsors – maybe there are things you can do social media wise that help out sponsors now.  Even if you end up cancelling and they don’t pay now, if you do something like this you can use it to help sell 2021. 

For businesses:

  • You need to be in contact with your lender immediately.
  • The FDIC and OCC (Office of the Comptroller of the Currency—it’s within Treasury) have given banks leeway because of the outbreak. They have relaxed lending/portfolio regulations.
  • These are the types of things you can ask for to help with your cash flow/liquidity:
    • Deferred payments on loans (potentially several months 3-6?)
    • New terms with longer amortization on loans
    • Interest only payments on loans
    • A line of credit
  • Schedule something now, but, before meeting with your banker ask yourself some questions:
    • What is my estimated revenue for the next 6 months? Be conservative.
      • Quantify these showing what has happened this week if possible. OR show orders that have been cancelled. Show the impact however you can.
    • What are my estimated expenses for the next 6 months? Be liberal.
      • These expenses need to reflect your new mode of doing business.
  • Talk to your landlord/vendors/etc about how to lower/defer your monthly expenses.